Green but not altruistic warm‐glow predicts conservation behavior
Abstract Environmental policies frequently assume that people only act to help the environment if such behavior is in their self‐interest. A growing amount of literature, however, shows that people also derive positive emotional benefits or “warm‐glow from acting green. Yet, it remains unclear to wh...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Wiley
2020-07-01
|
| Series: | Conservation Science and Practice |
| Subjects: | |
| Online Access: | https://doi.org/10.1111/csp2.211 |