Comparison of AR and physical experiential learning environment in supporting product innovation

This article compares how virtual and physical learning aids enhance learners’ product innovation capability, that is, design experiences and domain knowledge. The virtual aid utilises augmented reality (AR) allowing learners to experience a range of animated mechanisms using smart devices. The lega...

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Bibliographic Details
Main Authors: Ying-Chieh Liu, Su-Ju Lu, Ching-Yu Kao, Leanne Chung, Kim Hua Tan
Format: Article
Language:English
Published: SAGE Publishing 2019-04-01
Series:International Journal of Engineering Business Management
Online Access:https://doi.org/10.1177/1847979019839578