Restaurant Innovation: What Do Customers Want?
This article takes a customers’ perspective approach to reflect on the importance of innovation in the restaurant industry. Innovation in restaurants is vital for the business to remain distinct, to attract new customers, and to differentiate themselves from competitors. The aim was to identify th...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE Bucuresti
2019-12-01
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| Series: | Cactus |
| Subjects: | |
| Online Access: | http://www.cactus-journal-of-tourism.ase.ro/Pdf/vol_2/Schiopu_Zloteanu.pdf |