Institutional personas – Dis/harmonic representations of higher music education
Self-promotion and the role of ‘brand image’ have increased in importance within higher education. Drawing on multimodal material from websites, this paper deals with how institutions for higher music education discursively construct institutional personas. Higher music education represents a novel...
| Main Authors: | , |
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| Format: | Article |
| Language: | Danish |
| Published: |
Cappelen Damm Akademisk NOASP
2021-03-01
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| Series: | Högre Utbildning |
| Subjects: | |
| Online Access: | https://hogreutbildning.se/index.php/hu/article/view/2394/5213 |