Rational and emotional appeals in advertising of prescription medicines: study of a slimming drug in Brazil
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
LLC "CPC "Business Perspectives"
2010-01-01
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Series: | Innovative Marketing |
Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2954/im_en_2009_4_Huertas.pdf |