The COVID-19 Lockdown Effect on the Intention to Purchase Sustainable Brands

After the World Health Organization (WHO) declared the COVID-19 pandemic on 11 March 2020, almost all European countries entered a lockdown. This context caused sudden changes at multiple levels, affecting the way people were working, buying, studying and even the way they were interacting. Moreover...

Full description

Bibliographic Details
Main Authors: Lidia Alexa, Andreea Apetrei, Juan Sapena
Format: Article
Published: MDPI AG 2021-03-01
Online Access: