Proposal of appication of CRM theory in productive and commercial units of clothing industry sector in the comercial emporium gamarra, in Lima - Peru
Social transformations, the evolution of science and technology, globalization and modern conceptions of management that are taking place in the twenty-first century require all organizations in the world to innovate according to this new reality. “Plaza Gamarra” cannot be oblivious to these changes...
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Format: | Article |
Language: | English |
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Universidad del Pacífico
2015-09-01
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Series: | Journal of Business |
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Online Access: | http://revistas.up.edu.pe/index.php/business/article/view/764 |