Proposal of appication of CRM theory in productive and commercial units of clothing industry sector in the comercial emporium gamarra, in Lima - Peru

Proposal of appication of CRM theory in productive and commercial units of clothing industry sector in the comercial emporium gamarra, in Lima - Peru

Social transformations, the evolution of science and technology, globalization and modern conceptions of management that are taking place in the twenty-first century require all organizations in the world to innovate according to this new reality. “Plaza Gamarra” cannot be oblivious to these changes...

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Bibliographic Details
Main Author: Jorge Luis Escalante Flores
Format: Article
Language:English
Published: Universidad del Pacífico 2015-09-01
Series:Journal of Business
Subjects:
Micro empresa
pequeña empresa
marketing relacional
marketing
percepción
satisfacción
estrategias
micro segmentación
valor
cliente
unidades productivas y comerciales
Plaza Gamarra
CRM
Online Access:http://revistas.up.edu.pe/index.php/business/article/view/764

Internet

http://revistas.up.edu.pe/index.php/business/article/view/764

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