THE EFFECT OF COUNTRY-OF-ORIGIN ON NEW ZEALAND CONSUMERS BEER PURCHASING BEHAVIOR
Country of Origin (COO) sits along with marketing mix factor in the global market place. Given the importance of COO, studies have touched the field of COO effects, though studies pertaining to alcoholic beverage purchase behavior, particularly in the New Zealand remains limited. This study expl...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Petra Christian University
2017-03-01
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| Series: | Jurnal Manajemen dan Wirausaha |
| Subjects: | |
| Online Access: | http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/20260 |