Price competition between shrink-wrap software and cloud service firms under a stochastic model
The authors establish a stochastic model of the price competition between shrink-wrap software and cloud service firms. They show that cloud service firms earn higher profits, but face higher risks compared to shrink-wrap software firms. In order to attract customers and earn higher profits, the aut...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2016-06-01
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| Series: | Problems and Perspectives in Management |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/7183/PPM_2016_02cont2_Cheng.pdf |