Evolución conceptual y relación entre involucramiento y lealtad
The constructs of involvement and loyalty, like many other concepts of Marketing, have presented problems of epistemological uniqueness and strength that impedes scientific recognition. This article proposes an inclusive definition for Involvement and Loyalty, from a background review on these conce...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Konrad Lorenz Fundación Universitaria
2014-12-01
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| Series: | Suma de Negocios |
| Subjects: | |
| Online Access: | http://www.elsevier.es/es-revista-suma-negocios-208-articulo-evolucion-conceptual-relacion-entre-involucramiento-S2215910X14700394 |