How Institutions Promote Digital Marketing in Small and Medium International Companies: a Comparison Between Costa Rica and France
The objective of this paper is to analyze institutional promotions to small and medium international enterprises on the subject of digital marketing. The authors conduct qualitative research with a descriptive scope, including 12 institutions in Costa Rica and France. The study is dedicated to worki...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Carleton University
2020-04-01
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| Series: | Technology Innovation Management Review |
| Subjects: | |
| Online Access: | https://timreview.ca/timreview.ca/article/1347 |