Customer Restaurant Choice: An Empirical Analysis of Restaurant Types and Eating-out Occasions

This study investigated restaurant customers’ perceived importance of key factors in accordance with dining occasions and restaurant segments. Our investigation into restaurant selection and situational factors present two types of empirical evidence regarding customers’ choice of restaurant. First,...

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Bibliographic Details
Main Authors: Bee-Lia Chua, Shahrim Karim, Sanghyeop Lee, Heesup Han
Format: Article
Language:English
Published: MDPI AG 2020-08-01
Series:International Journal of Environmental Research and Public Health
Subjects:
Online Access:https://www.mdpi.com/1660-4601/17/17/6276