Formalizing the Role of Social Capital on Individuals` Continuous Use of Social Networking Sites from a Social Cognitive Perspective
By integrating useful insights from social cognitive theory and social capital theory, we aim to develop a model for better understanding people's behaviors related to the use of social networking sites (SNSs) and formalize the role of social capital in individuals' continuous SNS use. Pro...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
CAPORCI
2014-02-01
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| Series: | Asian Journal for Public Opinion Research |
| Subjects: | |
| Online Access: | http://ajpor.org/browse/articleDetail.do?article_a_no=ORJSBL_2014_v1n2_90&kojic=ORJSBL&year=2014&vnc=v1n2 |