The Influence of Green Marketing on Green Satisfaction Mediated By Perceived Quality and Its Impact to Green Trust in Injection Motorcycle
Currently, motorcycle manufacturers are increasingly motivated to replace their motorcycle into fuel injection products. The growing concern from the consumers to the environment and the regulations of emission standards, that is Euro 3, for motorcycle industry is being finalized in the Ministry of...
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2014-09-01
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| Series: | Journal the Winners |
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| Online Access: | https://journal.binus.ac.id/index.php/winners/article/view/622 |