The analysis of transactional expenses in pharmacy market research
The term “Transactional expenses” (TE) is a key concept in the modern institutional theory. These expenses are inevitable in the interaction of economic entities, and their value determines the effectiveness of this interaction. A classification of transaction expenses and based on their analysis th...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Peoples’ Friendship University of Russia (RUDN University)
2013-12-01
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Series: | RUDN Journal of Medicine |
Subjects: | |
Online Access: | http://journals.rudn.ru/medicine/article/view/3244 |