Studying of features of information exchange of participants of the pharmaceutical market
Qualitatively provided information and correctly chosen means commodity information have positive impact on process of decision-making on purchase by the visitor of a drugstore. For effective modeling of this process it is necessary to consider motives of the address to a drugstore, target audience,...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2013-12-01
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| Series: | RUDN Journal of Medicine |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/medicine/article/view/2677 |