Integration of Operational and Marketing Tools With Time Delays: Is Cooperation Possible?
We confine our interest to a supply chain consisting of a manufacturer offering the quality improving effort and a retailer performing the promotional activity. The quality effort positively contributes to brand goodwill while the promotion negatively affects brand goodwill. However, the influences...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2020-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/9095295/ |