Building a Travel Influencer Brand Using Instagram Tools
The aim of this paper is to create and present a model which suggests what and how Instagram tools should be used by a new travel influencer trademark in order to create intangible values to become a brand. The paper presents the results of research on travel influencer brands and also the results o...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2018-12-01
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| Series: | Organizacijų Vadyba: Sisteminiai Tyrimai |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/mosr-2018-0010 |