“Say hello to Halo”: the halo effect in sports
In daily life, people tend to use mental shortcuts to simplify and speed up their decision-making processes. A halo effect exists if the impression created by a dominant attribute influences how other attributes of an object or subject are judged. It involves a cognitive bias that leads to distorted...
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2019-09-01
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| Series: | Innovative Marketing |
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| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/12549/IM_2019_03_Nufer.pdf |