STRATEGY DEVELOPMENT FOR CREATING COMPETITIVE ADVANTAGES IN SMALL AND MEDIUM INDUSTRIES (SMIs)
Currently, the increasingly dynamic industry development has caused business competition that cannot be avoided by business players, including by TRI as one of the SMIs in Purbalingga Regency, Indonesia. TRI is a business engaged in the automotive field by producing racing exhausts. This study aims...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
University of Brawijaya
2019-12-01
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Series: | Jurnal Aplikasi Manajemen |
Subjects: | |
Online Access: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/1525 |