STRATEGY DEVELOPMENT FOR CREATING COMPETITIVE ADVANTAGES IN SMALL AND MEDIUM INDUSTRIES (SMIs)

Currently, the increasingly dynamic industry development has caused business competition that cannot be avoided by business players, including by TRI as one of the SMIs in Purbalingga Regency, Indonesia. TRI is a business engaged in the automotive field by producing racing exhausts. This study aims...

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Bibliographic Details
Main Authors: Grisna Anggadwita, Sisca Eka Fitria, Rega Eggitya Suyono
Format: Article
Language:English
Published: University of Brawijaya 2019-12-01
Series:Jurnal Aplikasi Manajemen
Subjects:
efe
ife
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/1525