Branding in social media. Using LinkedIn in personal brand communication: A study on communications/marketing and recruitment/human resources specialists perception
Due to the growth of Web 2.0, the fact that all the activities transcend from offline to the online environment and the control of your information is more complicated; personal branding comes into play. This study aims to investigate the importance of developing, maintaining, and promoting the prof...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2021-01-01
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| Series: | Social Sciences and Humanities Open |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S259029112100070X |