Marketing and sustainability: Identifying the profile of green consumers
There is a growing number of consumers in the marketplace, who express positive attitudes towards green products, corporate socially responsible practice and the concept of sustainability in general. However, these attitudes do not always translate into an actual green consumption behavior. This phe...
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| Format: | Article |
| Language: | English |
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University of Novi Sad - Faculty of Economics, Subotica
2015-01-01
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| Series: | Strategic Management |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2015/1821-34481504054M.pdf |