Filosofía CRM como estrategia para pequeñas y medianas empresas de Milagro
We live in times of change, where every day it is necessary that organizations and SMEs are more competitive and where the use of CRM strategies to retain customers and build loyalty not only enable organizations to achieve their goals of generating profit but they also to engender a sense of belong...
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| Format: | Article |
| Language: | English |
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Universidad Estatal de Milagro
2011-09-01
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| Series: | Ciencia UNEMI |
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| Online Access: | http://ojs.unemi.edu.ec/index.php/cienciaunemi/article/view/7/5 |