Measuring perception of service quality of Serbian rural tourism using RURALQUAL scale

The aim of this research is to measure the perception of services quality in rural tourism in the Republic of Serbia using the RURALQUAL scale, and to determine its factor structure as well. The research was conducted during January and February 2020, using the questionnaire technique, on a sample o...

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Bibliographic Details
Main Authors: Goran Perić, Sandra Dramićanin, Ace Milenkovski
Format: Article
Language:English
Published: Academy of Professional Studies South Serbia, Department of Business Studies Blace 2020-07-01
Series:BizInfo
Subjects:
Online Access:http://bizinfo.edu.rs/index.php/bizinfo/article/view/176