The Construction of Advertising Discourse by the Use of the Second-Person Object Te and the Clitic Se
The purpose of this study is to analyze the variation of the second-person object clitic te [‘you’] and the clitic se [lit. ‘it’] in advertising discourse from a cognitive viewpoint. The main explanatory notion will be cognitive salience; both clitics, te and se, exhibit this to varying degrees. The...
Main Author: | |
---|---|
Format: | Article |
Language: | English |
Published: |
De Gruyter
2018-12-01
|
Series: | Pragmática Sociocultural |
Subjects: | |
Online Access: | https://doi.org/10.1515/soprag-2018-0005 |