The Construction of Advertising Discourse by the Use of the Second-Person Object Te and the Clitic Se
The purpose of this study is to analyze the variation of the second-person object clitic te [‘you’] and the clitic se [lit. ‘it’] in advertising discourse from a cognitive viewpoint. The main explanatory notion will be cognitive salience; both clitics, te and se, exhibit this to varying degrees. The...
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| Format: | Article |
| Language: | English |
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De Gruyter
2018-12-01
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| Series: | Pragmática Sociocultural |
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| Online Access: | https://doi.org/10.1515/soprag-2018-0005 |