A COMPANY’S MARKETING MIX IN TERMS OF GLOCAL MARKETING
The purpose of the paper is to sum up the theoretical foundations of glocal marketing and the peculiarities of display of such marketing on the example of marketing mix of Mondelēz International. Methodology. A large amount of available sources of information devoted to glocal marketing is analysed...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Izdevnieciba “Baltija Publishing”
2016-11-01
|
| Series: | Baltic Journal of Economic Studies |
| Subjects: | |
| Online Access: | http://www.baltijapublishing.lv/index.php/issue/article/view/138/146 |