Communicating a Company’s CSR Activities Through Social Networks: A Theoretical Framework
Companies which decide on socially responsible activities usually take into consideration benefits including the marketing effects of CSR programmes. However, in order to achieve that, the information about the socially responsible activities of companies must be spread and reach the audience of the...
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| Format: | Article |
| Language: | English |
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Lodz University Press
2017-11-01
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| Series: | Annales Etyka w Życiu Gospodarczym |
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| Online Access: | https://czasopisma.uni.lodz.pl/annales/article/view/2734 |