A new marketing mix model to rescue the hospitality industry: Evidence from Egypt after the Arab Spring
After January 25th 2011 Egypt witnessed political, economic and social instability leading to drastic consequences in the hospitality and tourism industry. Thus unstable situation reflected on the deteriorated occupancy percentages that led to declined profit margins, higher employee layoffs and deg...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2017-06-01
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| Series: | Future Business Journal |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2314721017300105 |