Výzkum pozice vybraných konkurenčních značek
This paper focuses on the analysis of competitive brands in the market and the aim of this study is to specify the position of the brands Coca-Cola, Pepsi and Kofola in the Czech Republic. Firstly, there is a theoretical part aimed at general issues of brands. In the next, empirical part, particular...
| Main Authors: | , |
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| Format: | Article |
| Language: | ces |
| Published: |
Vydavatelství ZČU v Plzni
2016-03-01
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| Series: | Trendy v podnikání |
| Subjects: | |
| Online Access: | http://www.fek.zcu.cz/tvp/doc/akt/1-2016-clanek-7.pdf |