Assembling the (Non)Human: The Animal as Medium
Abstract | This article revisits McLuhan’s well-known phrase “the message is the medium,” and it asks: What if the medium is an animal? McLuhan’s understanding of his own phrase was profoundly anthropocentric, as critics have noted. But his legacy in mediation theory combined with the insights of i...
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| Format: | Article |
| Language: | English |
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University of Alberta
2018-08-01
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| Series: | Imaginations: Journal of Cross-Cultural Media Studies |
| Online Access: | https://journals.library.ualberta.ca/imaginations/index.php/imaginations/article/view/29394 |