On the perception and operationalization of risk perception
We compare and critique two measures of risk perception. We suggest that a single question --- ``How risky is the situation?'' --- captures the concept of risk perception more accurately than the multiple-item measure used by Sitkin and Weingart (1995). In fact, this latter measure inadver...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Society for Judgment and Decision Making
2008-04-01
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| Series: | Judgment and Decision Making |
| Subjects: | |
| Online Access: | http://journal.sjdm.org/jdm7424.pdf |