The Aggressive Competitiveness Influence on the Retailer Company Performance
The aggressive competitiveness refers to the company tendency to challenge direct and intensively its competitors when entering into a market or to enhance its position outperforming its rivals. An approach about aggressive competitiveness shares the traditional view of "strength-weakness-oppor...
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| Format: | Article |
| Language: | English |
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Fundação Instituto de Administração
2015-08-01
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| Series: | Future Studies Research Journal: Trends and Strategies |
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| Online Access: | https://www.revistafuture.org/FSRJ/article/view/199 |