WHAT ARE THE FACTORS THAT MOST AFFECT SERVICE QUALITY IN FAST-FOOD RESTAURANTS?
This paper aims to identify the factors that most affect service quality in fast-food restaurants (FFR) from the Brazilian customers' perspective. Factor analysis was used to verify the items of the DINESERV scale. Cronbach’s α and item-total correlations were used to measure the reliability of...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Kragujevac
2020-12-01
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| Series: | Proceedings on Engineering Sciences |
| Subjects: | |
| Online Access: | https://pesjournal.net/journal/v2-n4/9.pdf |