Pay less, take more: the myth of quality of life at the Brazil’s largest drugstore chain counter
Considering the role of cultural transformer that the brandoccupies in the contemporary and seeking to delineate the role played bymyth in this construction, we look at Pague Menos, the largest pharmacyretail network in the country, through a qualitative study based on Barthesiansemiology. Our resul...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Escola Superior de Propaganda e Marketing
2013-06-01
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| Series: | Comunicação, Mídia e Consumo |
| Subjects: | |
| Online Access: | http://revistacmc.espm.br/index.php/revistacmc/article/view/530 |