Companies‟ Ethical Commitment –An Analysis Of The Rhetoric In CSR Reports
This paper investigates rhetoric applied in 80 Corporate Social Responsibility (CSR) reports in 2005. A taxonomy of five distinct rhetorical strategies for describing the purpose of CSR is applied; Agency (profit), Benefit (collective welfare), Compliance (laws and contracts), Duty (duties), and Et...
Main Authors: | , |
---|---|
Format: | Article |
Language: | English |
Published: |
Sebelas Maret University
2011-06-01
|
Series: | Issues in Social and Environmental Accounting |
Subjects: | |
Online Access: | http://isea.icseard.uns.ac.id/index.php/isea/article/view/55 |