Identification of Key Success Factors in the Marketing of Cosmetics Based on Knowledge, Attitude and Practice (KAP) Analysis Using Topsis Technique (The Case of Iran)
Background: Cosmetic products are one of the most important fields of consumer market. Strategic marketing plan and creating competitive advantages through recognizing of key success factors has become as a main core competency of active firms in this area. Based on this, the aim of our study was to...
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| Format: | Article |
| Language: | English |
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Tabriz University of Medical Sciences
2017-09-01
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| Series: | Pharmaceutical Sciences |
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| Online Access: | http://journals.tbzmed.ac.ir/PHARM/Abstract/PHARM_4028_20170510151650 |