ANALYSIS OF BUYING HABITS - WINE SEGMENT

On a market with high supply offer segmentation cares extremely high importance. Wine is characterized as highly complex product and possibility of segmentation is extremely large. To insure detailed analysis it is essential to take in count all starting points of segmentation. Demographic factor ca...

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Bibliographic Details
Main Authors: Luka Samardžija, Domagoj Soukup, Siniša Kuzmanović
Format: Article
Language:English
Published: Polytecnic in Pozega 2017-12-01
Series:Vallis Aurea
Subjects:
Online Access:https://hrcak.srce.hr/file/283589