The influence of subjective aspects in buying lingerie
This paper aims to discuss the behavior actions of the customer in buying lingerie. It was analyzed how the process of buying happens, taking into account the stylistic codes used in advertising imagery that are perceived by the customer during the process. The influences experienced by the consumer...
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Estadual de Londrina (UEL)
2015-06-01
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| Series: | Projetica |
| Subjects: | |
| Online Access: | http://www.uel.br/revistas/uel/index.php/projetica/article/view/14631 |