The creation in question: a brief cartography of a theoretical course
This article is the result of discussions produced during a theoretical course aboutcreativity in advertising. Instead of teaching how to create, the proposal of the course was to question what characterizes creation. Departing from this question, the route of a theoretical cartography is presented,...
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| Format: | Article |
| Language: | English |
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Universidade do Vale do Rio dos Sinos
2011-04-01
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| Series: | Verso e Reverso |
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| Online Access: | http://www.unisinos.br/_diversos/revistas/ojs/index.php/versoereverso/article/view/752 |