The creation in question: a brief cartography of a theoretical course
This article is the result of discussions produced during a theoretical course aboutcreativity in advertising. Instead of teaching how to create, the proposal of the course was to question what characterizes creation. Departing from this question, the route of a theoretical cartography is presented,...
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Universidade do Vale do Rio dos Sinos
2011-04-01
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doaj-11f0952038b441fcafce16a2d8df94f32020-11-25T02:28:31ZengUniversidade do Vale do Rio dos SinosVerso e Reverso0103-14141806-69252011-04-0125580212The creation in question: a brief cartography of a theoretical courseTais Rodrigues DassolerThis article is the result of discussions produced during a theoretical course aboutcreativity in advertising. Instead of teaching how to create, the proposal of the course was to question what characterizes creation. Departing from this question, the route of a theoretical cartography is presented, trough the deconstruction of the idea of creation, the advertising device is shown in its creative demands. Mobilizing different theoretical perspectives, the text approaches creativity’s myth when problematizes the concept of authorship and presents creation as becomings produced by the very advertising device.http://www.unisinos.br/_diversos/revistas/ojs/index.php/versoereverso/article/view/752advertisingcreativityeducation |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Tais Rodrigues Dassoler |
spellingShingle |
Tais Rodrigues Dassoler The creation in question: a brief cartography of a theoretical course Verso e Reverso advertising creativity education |
author_facet |
Tais Rodrigues Dassoler |
author_sort |
Tais Rodrigues Dassoler |
title |
The creation in question: a brief cartography of a theoretical course |
title_short |
The creation in question: a brief cartography of a theoretical course |
title_full |
The creation in question: a brief cartography of a theoretical course |
title_fullStr |
The creation in question: a brief cartography of a theoretical course |
title_full_unstemmed |
The creation in question: a brief cartography of a theoretical course |
title_sort |
creation in question: a brief cartography of a theoretical course |
publisher |
Universidade do Vale do Rio dos Sinos |
series |
Verso e Reverso |
issn |
0103-1414 1806-6925 |
publishDate |
2011-04-01 |
description |
This article is the result of discussions produced during a theoretical course aboutcreativity in advertising. Instead of teaching how to create, the proposal of the course was to question what characterizes creation. Departing from this question, the route of a theoretical cartography is presented, trough the deconstruction of the idea of creation, the advertising device is shown in its creative demands. Mobilizing different theoretical perspectives, the text approaches creativity’s myth when problematizes the concept of authorship and presents creation as becomings produced by the very advertising device. |
topic |
advertising creativity education |
url |
http://www.unisinos.br/_diversos/revistas/ojs/index.php/versoereverso/article/view/752 |
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AT taisrodriguesdassoler thecreationinquestionabriefcartographyofatheoreticalcourse AT taisrodriguesdassoler creationinquestionabriefcartographyofatheoreticalcourse |
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