How one small text change in a study document can impact recruitment rates and follow-up completions

Background: The validity and reliability of longitudinal research is highly dependent on the recruitment and retention of representative samples. Various strategies have been developed and tested for improving recruitment and follow-up rates into health-behavioural research, but few have examined th...

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Bibliographic Details
Main Authors: Alexandra Godinho, Christina Schell, John A. Cunningham
Format: Article
Language:English
Published: Elsevier 2019-12-01
Series:Internet Interventions
Online Access:http://www.sciencedirect.com/science/article/pii/S2214782919301009