Dominant Consumer Attitudes in the Sharing Economy—A Representative Study in Hungary
As a result of the digital revolution, new business models are emerging, and one of the most dynamic is the sharing economy. In many cases, the strategic communication of sharing economy firms is linked to current socio-economic trends, such as digital innovation, consumers’ empowerment, e...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2019-12-01
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| Series: | Resources |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2079-9276/9/1/1 |