City Brand Building in Social Media (Official Profile of Poznan on FACEBOOK)
The article focuses on a research on two areas of image building. The first is describing general thoughts about city brand building and current trends in this area. There are taken into consideration issues such as city marketing goals, history, identity, impact of city identity on its image, what...
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| Format: | Article |
| Language: | English |
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University of Bucharest Publishing House
2015-11-01
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| Series: | Styles of Communication |
| Subjects: | |
| Online Access: | https://docs.google.com/viewer?a=v&pid=sites&srcid=ZGVmYXVsdGRvbWFpbnxzdHlsZXNvZmNvbW18Z3g6NmI3NzgyNzEyOTczYjk4Yw |