Chinese Consumers’ Preferences for Attributes of Fresh Milk: A Best–Worst Approach

Fresh milk represents a major type of dairy product in China, while it remains at a low level in terms of consumption. Consumers’ preferences are a crucial factor determining consumers’ attitudes and behavior towards fresh milk consumption. However, little is known about what dri...

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Bibliographic Details
Main Authors: Shaosheng Jin, Rao Yuan, Yan Zhang, Xin Jin
Format: Article
Language:English
Published: MDPI AG 2019-11-01
Series:International Journal of Environmental Research and Public Health
Subjects:
bws
lcm
Online Access:https://www.mdpi.com/1660-4601/16/21/4286