Marketing Factors of an Enterprise in Iran Business Environment: Composing Factors
The study has been done regarding the systematic approach (including: input, process, output and feedback). Initially a list of factors has been recognized through surveying the secondary resources and existing models. Then the factors are summarized and completed. Finally 30 factors are identified...
Main Authors: | , , , |
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Format: | Article |
Language: | fas |
Published: |
University of Tehran
2010-03-01
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Series: | مدیریت بازرگانی |
Subjects: | |
Online Access: | https://jibm.ut.ac.ir/article_21216_416d71f1426e9e623f7776a28f9a3b32.pdf |