Impact of the Expansion of Private Brands on Korean Retail and Manufacturing

The private brands (PB) of corporate retailers are booming in Korea. This paper examines the effect of the rise of PB on Korean retail and manufacturing. By utilizing both store-level data and firm-level data, I find that the expansion of PB elevates the profits of corporate retailers but does not s...

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Bibliographic Details
Main Author: LEE, JIN KOOK
Format: Article
Language:English
Published: Korea Development Institute 2018-05-01
Series:KDI Journal of Economic Policy
Subjects:
Online Access:https://doi.org/10.23895/kdijep.2018.40.2.1