The Relationships between Web Design, Reliability, Privacy, Service Quality, and Purchase Intention of Customers at E-commerce Business
Abstract. This research was conducted to understand the phenomenon of Zalora's ranking of e-commerce decline in Indonesia. In this study, the independent variable is perception of web design. The mediating variables are perception of reliability, privacy, and customer service. While the depend...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institut Teknologi Bandung
2020-04-01
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| Series: | Jurnal Manajemen Teknologi |
| Subjects: | |
| Online Access: | https://journal.sbm.itb.ac.id/index.php/mantek/article/view/3425 |