Understanding Brand Evangelism and the Dimensions Involved in a Consumer Becoming Brand Evangelist
Smartphone market is rapidly changing and facing a highly competitive environment, with constant product introductions. It is characterized by quickly evolving technology and designs, aggressive pricing, short product life cycles, and rapid imitation. Thus, the players in smartphone industry need to...
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| Format: | Article |
| Language: | English |
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Fakultas Ekonomi Universitas Sriwijaya
2018-03-01
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| Series: | Sriwijaya International Journal of Dynamic Economics and Business |
| Online Access: | http://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/56 |