Determining and Measuring Service Quality Factors

The main characteristic of these days business environment is competition and customer satisfaction is key factor to survive and improve competitive advantages. Organizations have to pay attention to their customers as a benefit resource. Understanding the customer expectations as the quality standa...

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Bibliographic Details
Main Authors: Seyyed Mohammad Aarabi, Shahram Estandiari
Format: Article
Language:fas
Published: Allameh Tabataba'i University Press 2003-07-01
Series:Muṭāli̒āt-i Mudīriyyat-i Ṣan̒atī
Subjects:
Online Access:http://jims.atu.ac.ir/article_4334_1fc8850634ba1329427700a3dc71636a.pdf