Determining and Measuring Service Quality Factors
The main characteristic of these days business environment is competition and customer satisfaction is key factor to survive and improve competitive advantages. Organizations have to pay attention to their customers as a benefit resource. Understanding the customer expectations as the quality standa...
Main Authors: | , |
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Format: | Article |
Language: | fas |
Published: |
Allameh Tabataba'i University Press
2003-07-01
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Series: | Muṭāli̒āt-i Mudīriyyat-i Ṣan̒atī |
Subjects: | |
Online Access: | http://jims.atu.ac.ir/article_4334_1fc8850634ba1329427700a3dc71636a.pdf |