Big Data in Marketing Arena. Big Opportunity, Big Challenge, and Research Trends: An Integrated View
Big Data has earned much attention from the IT industry and academia. Given the research interest on Big Data in the marketing field, thus, authors intend to present an integrated view based on the previous literature with the aim of identifying the major trends in this field. Particularly, the anal...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2018-06-01
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| Series: | Management and Economics Review |
| Subjects: | |
| Online Access: | http://mer.ase.ro/files/2018_1/3-6.pdf |